Is the Internet your wild romance, your voice of reason, or maybe just a goofball sidekick? The NCTA (National Cable and Telecommunications Association) wanted to see what people were thinking. So we created Onward, Internet!
To kickstart this site I wrote a Google Consumer Survey that garnered the most responses in the history of the platform. The answers furnished my analytics team with enough data to draw some provocative conclusions.
Explore how your state compares to the rest of the country with our interactive map, read up on the latest online innovations in our collection of articles, and see what your Internet relationship really looks like when you take our quiz.
We knew the Internet was more than just a tool. Turns out, it's the most important relationship you never knew you had.
THE WEBBY AWARDS Official Honoree — Weird Websites
We began with just one question.
We showed people the relationship they'd taken for granted.
The Trail Less Traveled
To help launch the most capable luxury vehicle in the world, I co-created one of the most capable automotive apps.
My partner and I came up with the concept, scripted every stage of interaction, and creative directed over 70 hours of live action, feature film-quality footage to give users something they couldn’t even get on a test drive.
Our app let them switch between any of four synchronized camera feeds during an eight-stage journey to change their perspectives on the fly. We also let them switch between three audio tracks, play with interactive product demonstrations, choose their own ending…the list goes on.
A tour of the Land Rover app The Trail Less Traveled.
An interactive, cinematic journey with the Land Rover Range Rover.
Virtual Bobblehead Configurator
I co-created a digital bobblehead configurator to celebrate the breadth of sports programming available on AT&T’s U-verse. After tapping or clicking through posts on both desktop and mobile platforms, users were guided through a customization process to make their own bobblehead character.
The final product was a GIF that could be shared along with a choice of several sports-themed phrases.
With each shared post, AT&T branding and awareness worked its way through the social sphere, giving customers and fans a fun experience and a digital memento.
How do you pump up sports fans? Bobbleheads, obviously.
Each sports option tied back to a U-verse TV event.
The result: thousands of branded GIFs that became staples across social platforms.
The vehicle that made Manhattan stop and stare reached customers on their tablets and smartphones with our record-setting iAd. We did it by giving users in-depth explorations of the Evoque’s design pillars through native IOS systems and gestures. We even threw in a handful of charming surprises over the course of our users' digital journeys.
Apple loved the Range Rover Evoque iAd so much, they decided a closer look was in order and created a video of their own to spread the word.
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MOBILE MARKETING AWARDS Global Gold and North America Winner: Tablet Campaign
MOBILE MARKETING AWARDS Global Bronze: in-App Advertising, Gaming
THE WEBBY AWARDS Honoree Interactive Advertising – Mobile Advertising
WUNDERMAN NETWORK GLOBAL AWARDS Best Digital Campaign
Apple's case study of our Range Rover Evoque iAd.
A closer look at the Range Rover Evoque iAd in action.
Our iAd broke nearly every engagement benchmark Apple measured.
MVP Rich Media
Degree wanted people to take a closer look at movement. That's because their Motionsense offering is actually motion-activated. To illustrate this product benefit, I created a rich media banner that let users examine three of Steph Curry's signature moves.
We shot Steph on a green screen court, cutting him loose to do what he does best. Then we married three action sequences to some sick motion graphics to show fans exactly how an NBA MVP gets it done. Each option gives users an interactive mini-tutorial that revolves around moving with confidence.
With talent like Steph Curry, the best creative decision is to get out of the way. That's why nearly every second of this experience shines the spotlight squarely on our star.
Video #1 — Behind-the-back
Video #2 — Killer Crossover
Video #3 — Light Touch Layup
Range Rover Evoque Launch
I created this reel with an exceptional art director and motion graphics artist to help quantify the impact of every execution that went into launching the Range Rover Evoque.
In addition to making the video itself, I worked on nearly every project it highlights — from the print to the iAd — all of which helped make this launch an extraordinary success.
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OMMA AWARDS Automotive Winner: Integrated Online Campaign
MOBILE MARKETING AWARDS (SMARTIES) Global Gold and North America Winner: Integrated Campaign
THE WEBBY AWARDS 2012 Interactive Advertising Honoree: Online Campaign
A look at the all-in media barrage we created to launch the Range Rover Evoque.
Hero image headlines
Technological innovation in advertising is all well and good, but there’s still no substitute for a sharp headline on a gorgeous image.
These are a few of my favorites that appeared throughout Land Rover North America’s digital properties to reinforce the brand's tone of quiet confidence.
A Christmas reminder.
A note for New Year's Eve.
Strategy for a safe holiday.
TriRock Triathlon Takeaways
Land Rover understands that some athletes and some off-road enthusiasts are simply a different breed. For the TriRock Triathlon Series, we created stunning hybrid imagery that added a touch of safari to depictions of race day.
It gave me a chance to write short, pointed lines that would demonstrate the raw power that lives inside every Land Rover with a wink to the brand’s affinity for nature.
When we handed out these cards to competitors and spectators the message was clear; the same aggressive spirit that drives the brand also drives the most dedicated athletic competitors.
Swimmer with a sheen of scales.
Runner with a hint of cheetah.
Incentivizing TriRock athletes and fans toward the vehicles that match their spirit.
Holiday Social Posts
When the social media voice of a brand veers away from above-the-line advertising, consumers can spot the weakness.
I helped ensure that Land Rover wouldn’t fall into this trap by writing posts with right balance of wit, confidence and British charm that reinforced the brand throughout the year.