Migraines are relentless. When they attack they steal entire days, not just a few hours. Taking Reyvow is how migraine sufferers attack back.
I wrote a bunch of scripts for this spot, but the ones that resonated most pitted our hero’s scrappy alter ego against the amorphous migraine monster my art director envisioned. We created a national TV commercial that shows how Reyvow empowers migraine patients to fight through the thing they dread most and win back the days they were ready to write off.
To help launch the most capable luxury vehicle in the world, I co-created one of the most capable automotive apps.
My partner and I came up with the concept, scripted every stage of interaction, and captured over 70 hours of live-action, feature film-quality footage to give users something they couldn’t even get on a test drive.
Our app let them switch between any of four synchronized camera feeds during an eight-stage journey to change their perspectives on the fly. We also let them switch between three audio tracks, play with interactive product demonstrations, choose their own ending…the list goes on.
And yeah, that’s me in the final shot.
Tight budgets, you know?
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FWA SITE OF THE DAY
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GOOGLE CREATIVE SANDBOX
Degree wanted people to take a closer look at movement. That's because their Motionsense offering is actually motion-activated. To illustrate this product benefit, I came up with a rich media banner that let users examine three of Steph Curry's signature moves.
Our crew shot Steph on a green screen court, cutting him loose to do what he does best. Then we married three action sequences to some sick motion graphics to show fans exactly how an NBA MVP gets it done. Each option gives users an interactive mini-tutorial that revolves around moving with confidence.
With talent like Steph Curry, the best creative decision is to get out of the way. That's why nearly every second of this experience shines the spotlight squarely on our star.
The New York Institute of Technology offers students the kind of practical, hands-on education that makes the abstract notion of education tangible.
After concepting what a post-lockdown, university-level education should feel like, I wrote a 360 campaign that began with TV and radio scripts and ended up in Times Square and on Broadway—Columbus Circle, to be exact.
The Columbus Circle Station takeover got lots of eyeballs on headlines I really loved writing. Big shout-out to the MTA for all the pigeon spikes stopping the birds from messing up my copy. As we all know, that’s what creative reviews are for.
I co-created a digital bobblehead configurator to celebrate the breadth of sports programming available on AT&T’s U-verse. After tapping or clicking through posts on both desktop and mobile platforms, users were guided through a customization process to make their own bobblehead character.
The final product was a GIF that could be shared along with a choice of several sports-themed phrases.
With each shared post, AT&T branding and awareness worked its way through the social sphere, giving customers and fans a fun experience and a digital memento.
The vehicle that made Manhattan stop and stare reached customers on their tablets and smartphones with our record-setting iAd. We did it by giving users in-depth explorations of the Evoque’s design pillars through native IOS systems and gestures. We even threw in a handful of charming surprises over the course of our users' digital journeys.
Apple loved the Range Rover Evoque iAd so much, they decided a closer look was in order and created a video of their own to spread the word.
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MOBILE MARKETING AWARDS
Global Gold and North America Winner: Tablet Campaign
MOBILE MARKETING AWARDS
Global Bronze: in-App Advertising, Gaming
THE WEBBY AWARDS
Honoree Interactive Advertising – Mobile Advertising
WUNDERMAN NETWORK GLOBAL AWARDS
Best Digital Campaign
Is the Internet your wild romance, your voice of reason, or maybe just a goofball sidekick? The NCTA (National Cable and Telecommunications Association) wanted to see what people were thinking. So we created Onward, Internet!
To kickstart this site I wrote a Google Consumer Survey that garnered the most responses in the history of the platform. The answers furnished my analytics team with enough data to draw some provocative conclusions.
People could explore how their state compared to the rest of the country with an interactive map, read up on the latest online innovations in our collection of articles, and see what their Internet relationship really looked like after taking our quiz.
We knew the Internet was more than just a tool. Turns out, it's the most important relationship people never knew they had.
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THE WEBBY AWARDS
Official Honoree — Weird Websites
I created this reel with an exceptional art director and motion graphics artist to help quantify the impact of every execution that went into launching the Range Rover Evoque.
In addition to making the video itself, I worked on nearly every project it highlights — from the print to the iAd — all of which helped make this launch an extraordinary success.
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OMMA AWARDS
Automotive Winner: Integrated Online Campaign
MOBILE MARKETING AWARDS (SMARTIES)
Global Gold and North America Winner: Integrated Campaign
THE WEBBY AWARDS 2012
Interactive Advertising Honoree: Online Campaign
Giant Eagle loves its role as a friendly regional grocer. However, with over 9 billion dollars in annual sales, this client knew their television presence needed more sophistication than the average mom & pop store.
We created a whole animated world, complete with recurring characters, to tell pointed stories about Giant Eagle's community-oriented offers.
I wrote one localized gridiron and grocery spot that would appeal to the Columbus, Ohio college football faithful. For another spot, I illustrated the perks families could enjoy by loading up on gift cards while shopping for groceries.
